Cheri Botkin's Story

I am an entrepreneur at heart and took several decades off to be a full-time mom.

I can often be found listening to inspirational books, podcasts, music, and leaders; defending my beliefs, and walking my dogs while listening to meditations, to stay on top of the craziness in my life.

My favorite place in the world is with my kids and husband—preferably in or on some form of body of water: lakes, pools, ponds, oceans, water holes… it doesn’t matter!

I've studied the top influencers inside and out—learning from their good, bad, and ugly—to create exactly THE LIFE I WANT. I
BRAINWASHED myself the way I wanted to be! And now, I help others do the same.

I couldn’t be more proud of the accomplishments I've had, and I’m excited to share my experiences to create a positive force in the world. The challenges and resources I offer have helped me live a joyful life and build meaningful relationships.

I believe every experience has prepared me to do this work. But what has inspired me most—what has driven me to overcome my struggles and conquer my goals—is my dream to make education inspirational for children and to advocate for their needs.

Seeing the Heart: A New Vision for Education

For too long, education has focused on standards, systems, and scores. But in the process, we’ve lost sight of the most important thing—the child’s heart.

Public schools claim “no child left behind,” yet they fail to truly see the children who don’t fit into their mold:

The autistic child whose brilliance is misunderstood because it doesn’t fit inside a worksheet.

The ADHD child bursting with energy, curiosity, and potential, yet constantly told to “sit still” and “focus.”

The child whose parents don’t see them, lost in the noise of life, aching to be noticed.

The creative soul, the dreamer, the builder, the artist—pushed aside because their gifts aren’t measured on a standardized test.

At 10X Ed Marketplace, we see them.

We heart hem.

We feel their hearts.

Education isn’t about forcing kids into a system that wasn’t built for them. It’s about meeting them where they are, nurturing their strengths, and creating a world where they can thrive—not just survive.

This isn’t just about education reform—this is about human connection. Our marketplace will match children with the right mentors, the right learning experiences, and the right opportunities so they can grow into the best version of themselves.

Because every child deserves to be seen.

Because every child deserves to be heard.

Because every child deserves to feel that their heart matters.

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